PRODUCT LIFECYCLE

At Victoria’s Secret & Co., innovation, creativity, and excellence come together to define every step of our product journey. From curating the perfect assortment to crafting iconic designs and delivering high-quality products to market, our teams play a pivotal role in inspiring women around the world.

Our Merchandising experts ensure the perfect product mix to meet customer demand, leveraging insights into trends, pricing, and performance to maximize impact. In the Design studio, fashion comes to life through aspirational products crafted with precision, using the finest materials and driven by a passion for empowering women. Meanwhile, the Product Development team transforms vision into reality, managing global operations, sourcing, and production planning to ensure quality and speed.

Together, these teams create products that resonate with customers and set new standards in fashion.

MERCHANDISING

Merchants are responsible for selecting, purchasing, and managing the products that Victoria’s Secret & PINK sells. A merchant’s main objective is to ensure the right mix of products is available to meet customer demand while maximizing sales and profitability. To do this, merchants require a strong understanding of the customer, the competitive market, and retail operations. They must also be strong collaborators and communicators.

Key responsibilities include:

  • Product Assorting & Buying
  • Buying and Inventory Management
  • Pricing Strategy
  • Sales & Performance Analysis
  • Customer Experience
  • Trend Forecasting

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DESIGN

Victoria’s Secret & PINK are the most influential names in intimates, sport, apparel, and personal care, and accessories. Our in-house design studio is where the magic of fashion happens every season and every day.​

We create heartfelt, aspirational narratives through our unique products—crafted by a team of experts, utilizing only the finest and most innovative materials from around the globe.​

Our designers work together to create seasonal concepts, all while considering style, fit, fabric, trends, and quality. Being a part of this team means being on the front lines of fashion, inspiring women everywhere to look and feel their best.​

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PRODUCT DEVELOPMENT

The Global Product Operations team is responsible for bringing design tolife and manufacturing our products. The team includes product development, raw materials sourcing and planning, technical design, and production planning. They are responsible for product attainment, capacity planning, adherence to technical production and quality specsand standards, and vendor management on a global scale.

Our team ensures that the required product quantities areproduced to be allocated to our stores, while at the same time aligning with brand sales and growth plans to drive speed to market strategies. This global team operates around the world, with teammates based in locations such as the US, Hong Kong, Viet Nam, Sri Lanka.​​

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